Our CleanTech Acceleration Process

Building KeyStone Companies^SM

The Entrepreneurial Arch connects your unique capabilities to your successful, differentiated business. Those corporate capabilities include your assets (both physical and intellectual), core competencies, market and industry connections, and the organization's strategic intent. Our firm employs the KeyStone Compact™ to accelerate the growth of your firm. The KeyStone Compact™ is your key to unlocking market-recognized value from your unique capabilities. The KeyStone Compact™ is a framework of frameworks that provides a rigorous, data-driven methodology for screening (via the KeyStone Score™), assessing, and/or strategically repositioning innovative ventures to maximize their value-capture potential. The method also allows for the identification of the critical success drivers of early-stage ventures and corporate innovations.

Our process is designed to identify, shape, assess, and accelerate the growth of your firm across its lifecycle by:
   • Framing a business around an identified opportunity or repositioning the existing business
   • Assessing its feasibility
   • Analyzing its investability
   • Developing a strategic growth path
   • Identifying acquisition targets

"Unfolded" KeyStone Compact™

Framework Needs Discovery Value System Synthesis Positioning for Value Capture Evaluation Investability
Assessment Market Adoption
Strategy

Strategic Question What problem is being solved and how? Who has this issue? Where does this venture fit in the existing business ecosystem? What key capabilities are being leveraged and what additional ones need to be developed or acquired? What type of financing is consistent with this firm? What is the customer segment/product
adoption roadmap?

Financial Measure Value determination for customers, collaborators, and end-users Margin Analysis Firm valuation potential estimates Capital investment estimates v. investor expectations Revenue growth estimates

Perspective Market Industry Industry Integrated Integrated

Building KeyStone Companies™

The iterative, data-driven KeyStone Compact™ methodology allows for progressively deepening analysis of your technology or firm. The method takes both a market and an industry view through the lens of the organization's capabilities. In the screening phase, the Needs Discovery process is used to determine how and if you are leveraging your capabilities to create value for your customers. The Value System Synthesis and the PVC Framework Evaluation are then used to answer two essential questions. Given you are creating value,
1. Have you positioned your firm correctly in order to optimize its ability to capture some of that created value?
2. Is the firm able to attract the appropriate investment it will need to be successful?

The two 2x2 frameworks, shown below, are used in this screening phase to address these two questions. The screening score that results from this preliminary evaluation, the KeyStone Score™, allows you to assess the venture's potential and provides a tangible means for prioritizing your portfolio of opportunities.

Further iterations through the frameworks of the KeyStone Compact™ deepen the analysis and guide you through the repositioning of your venture to maximize the potential of your capabilities.

Positioning for Value Capture (PVC) Investability Assessment

Corporate Growth

We look at corporate growth through the lens of capabilities. We investigate the pathways for corporate growth through what we call capability adjacencies, versus the more traditional view of exploring market adjacencies. Capability adjacencies may be in markets and industries that the firm is currently not participating, but can be broached by the expansion of the current corporate capability set. That capability expansion can be organic or via acquisition. If through acquisition, we can identify and assess the appropriate targets for your firm.

KEYSTONE COMPACT and KEYSTONE SCORE are Trademarks of CleanTech Acceleration Partners, LLC.
BUILDING KEYSTONE COMPANIES is a Service Mark of CleanTech Accelertion Partners, LLC

© 2013 CleanTech Acceleration Partners, LLC. All rights reserved.

Framework	Needs Discovery	Value System Synthesis	Positioning for Value Capture Evaluation	Investability Assessment	Market Adoption Strategy
Strategic Question	What problem is being solved and how? Who has this issue?	Where does this venture fit in the existing business ecosystem?	What key capabilities are being leveraged and what additional ones need to be developed or acquired?	What type of financing is consistent with this firm?	What is the customer segment/product adoption roadmap?
Financial Measure	Value determination for customers, collaborators, and end-users	Margin Analysis	Firm valuation potential estimates	Capital investment estimates v. investor expectations	Revenue growth estimates
Perspective	Market	Industry	Industry	Integrated	Integrated



Building KeyStone Companies™

The iterative, data-driven KeyStone Compact™ methodology allows for progressively deepening analysis of your technology or firm. The method takes both a market and an industry view through the lens of the organization's capabilities. In the screening phase, the Needs Discovery process is used to determine how and if you are leveraging your capabilities to create value for your customers. The Value System Synthesis and the PVC Framework Evaluation are then used to answer two essential questions. Given you are creating value, 1. Have you positioned your firm correctly in order to optimize its ability to capture some of that created value? 2. Is the firm able to attract the appropriate investment it will need to be successful? The two 2x2 frameworks, shown below, are used in this screening phase to address these two questions. The screening score that results from this preliminary evaluation, the KeyStone Score™, allows you to assess the venture's potential and provides a tangible means for prioritizing your portfolio of opportunities. Further iterations through the frameworks of the KeyStone Compact™ deepen the analysis and guide you through the repositioning of your venture to maximize the potential of your capabilities.


Positioning for Value Capture (PVC)	Investability Assessment




Corporate Growth

We look at corporate growth through the lens of capabilities. We investigate the pathways for corporate growth through what we call capability adjacencies, versus the more traditional view of exploring market adjacencies. Capability adjacencies may be in markets and industries that the firm is currently not participating, but can be broached by the expansion of the current corporate capability set. That capability expansion can be organic or via acquisition. If through acquisition, we can identify and assess the appropriate targets for your firm.





KEYSTONE COMPACT and KEYSTONE SCORE are Trademarks of CleanTech Acceleration Partners, LLC. BUILDING KEYSTONE COMPANIES is a Service Mark of CleanTech Accelertion Partners, LLC

© 2013 CleanTech Acceleration Partners, LLC. All rights reserved.